EP 81: Demystifying Wealth: Unlocking Your Financial Potential, with Doug Raible

In this episode, Sara Quiriconi interviews Doug Raible, the president of Sterling Heights Financial Group and her financial advisor, about challenging the financial system and what can be done about it. They discuss the lack of financial education and the difficulty in understanding financial terms and concepts. Doug shares his experience in the financial industry and how he has created a blueprint for personal finance and wealth building. They also talk about the reasons behind the complexity of the financial system and the importance of transparency, accessibility, and aligned incentives. Doug provides practical steps for getting started with investing and emphasizes the need for continuous learning and improvement.


  • The financial system can be challenging to understand due to lack of education and intentional complexity.

  • Transparency, accessibility, and aligned incentives are important aspects that need attention in the financial system.

  • Getting started with investing requires stability in finances, paying off high-interest debts, and building a safety net.

  • Diversification is important, but it should be based on personal knowledge and competence.

  • Investing is essential for building wealth and achieving financial security.

  • Keeping money in cash can lead to loss of purchasing power due to inflation.

  • Investing in low-cost index funds like the S&P 500 can be a good starting point for systematic investing.

  • Understanding the difference between assets and liabilities is crucial for making investment decisions.

  • Continuous learning and improvement are key to financial success.

  • Never settle in terms of education and personal growth.

Sound Bites

  • "I don't really like the idea of just selling my soul for money. I wanna genuinely do what's best for people."

  • "It can be overwhelming to someone to even say, how do I even begin to do investing?"

  • "Find what you're really good at, really skilled at, and put the majority of your money into it."


00:00Introduction and the Need for Financial Education

05:16Getting Started with Investing: Steps and Considerations

10:15The Financial System: Transparency, Accessibility, and Aligned Incentives

14:24Investing for Financial Freedom: Working Smarter, Not Harder

About our Guest:

Doug Raible is an investor and financial planner, running two investment firms. One is his personal investments in businesses, real estate, stocks, and private lending. The other, running a wealth management firm to help manage other peoples' money and their retirement.

Connect with Doug:





About the Host:

Sara Quiriconi is an actress, writer, producer and entrepreneur, inspired and driven to empower others through story to be resilient, never settle and live free.

⁠Podcast: Subscribe NEVER SETTLE⁠ 

Web: LiveFreeWarrior.com⁠

⁠Instagram: @livefreewarrior⁠ 

YouTube : Live Free Warrior