Greenwashing – Differentiating Between Sustainable & Sellable, with Ecksand Jewelry's Creative Director, Erica Bianchini
A company says is sustainable, but is it? Not all sustainable practices are created equal, nor hold to the same ethics and standards. What is greenwashing, how can we spot it, what's the issue with it, and what can be done — in this interview with Ecksand Jewelry's Creative Director, Erica Bianchini.
Ecksand's Mission: Bringing honest and authentic ethics to the sustainable consumer industry through transparency and brand building.
About our guest, Erica Bianchini:
Erica Bianchini, is Ecksand’s Creative Director with 10 years of fast paced socially and cultural impactful innovative development in the world of luxury. Born and raised in Montreal, Canada, she delivered a customer-centric brand experience through more accessible high-end Canadian crafted jewels with the right sustainable values. Erica wants to use her energetic love for quality and storytelling to make a difference for the future generations.
About the Host:
Sara Quiriconi is an actress, artist, entrepreneur and creative storyteller, inspired and driven to empower others to be resilient, never settle, live well and live free.Support the show